How to Write an Effective Company Newsletter

Whether you have 10 employees or 10,000, a company newsletter can be one of the most effective tools of communication at your disposal.

Instructions

Difficulty: Moderately Challenging

Things You’ll Need:

• Computer
• Paper
• Design program

1. Fill your newsletter with articles that will be interesting to employees at every level. Good ideas: human interest stories, employee kudos and company news that applies to a wide range of staff. Bad ideas: Dense, dry stories full of rules and regulations.
2. Do not use your newsletter as a sounding board for executive leadership. Employees like to read about themselves and their peers, not marketing slogans from the CEO.
3. Write simply and clearly; do not use jargon. Not every employee knows insider language, even if you are all in the same business.
4. .
5. Set a publishing schedule and stick to it. If your newsletter comes out on the same day every month, employees will know when to look for it.

Tips & Warnings

• Whether you have a team of designers or a two-man staff using only a simple template, your newsletter will be most effective if you keep it simple, clear and enjoyable to read.