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Step 1
Include updates and commentary about things that are going on in your business. This will serve to keep your message alive while not sounding too much like advertising.
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Step 2
Keep an eye on the news. Hot news topics will not only give you something to write about, they also have the potential to bring added traffic to your blog. For best results, these types of topics should relate to your business or its mission in some fashion.
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Step 3
Write about things that happened on this day in history. You can find this information in many places on the web. See the Resources section for some links. Just remember to tie whatever you write about in to your business in some way.
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Step 4
Inject personality as much as possible. While you don’t want to turn your business blog into a personal journal, letting the real you shine through will allow you to bond with your readers. Be creative and utilize personal anecdotes that tie in with your products and services.
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Step 5
Join in on appropriate memes. These are ideas or questions that are originated on one blog and written about weekly by other bloggers who wish to participate. While some are not appropriate for a business blog, others could fit in nicely. If you can’t find one you want to use, make up your own.
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Step 6
Consider hiring contributors or having some posts ghostwritten. These are good options if you just don’t have time to blog regularly.
