Things You'll Need:
- Printer to print this article.
- Pen and paper to take notes.
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Step 1
What is Direct Marketing? Otherwise known as one to one marketing, each method of direct marketing engages the buyer directly. The marketing piece asks for the buyer to take a specific action, be it to call in or email your business, or buy your item directly.
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Step 2
The main types of direct marketing:
- Direct Mail. You mail a marketing piece to the prospect's home or business, asking for an order, a phone call, or other action be taken.
- Classified Ads. Placed in a magazine or newspaper primarily, classified ads are most effective when offering a lead in offer, such as a free booklet, or free information for calling an 800 number.
- Telemarketing. A direct phone call to the prospect's home or business. Can be most effective in follow up marketing attempts to sell back end products. Not as effective in lead generation as it used to be. -
Step 3
Testing your direct marketing. With any method you use to market directly, you must test your medium to the best results. Perhaps copy can be improved for better response in direct mail? A different telemarketing script tested against your current one to determine effectiveness? The key here is to use testing so you can drop ineffective marketing and replace it with tested to work marketing.
