How to Find a Niche Career

A niche career is one that sells a specific, well-defined product or service to a group of people who seek to buy that product or service. It can be sold online, from home or in the community (e.g., a retail store). You may also find a niche career working for someone else as a direct-hire employee.

Instructions

Difficulty: Challenging

1. Brainstorm ideas. Write down things you love to do and enjoy in life, Write down your experiences, jobs, skills, interests and passions. Ask friends, family, neighbors, anyone who knows you what your niche might be.
2. Determine your niche and be precise. If you love to sell flowers, you may be more successful selling in the niche area of orchids or violets, or various cacti. The more specific you are, the better.
3. Get professional career advice. Seek out advice from school career counselors if you're in school. If you're an older adult, consider paying for a career coach to help you define the best niche career options for you.
4. You must be an expert or knowledgeable about your niche business. Narrow it down to just one area of business only. Then you can later expand deeper and a bit wider as the marketplace is determined by sales and customer demand.
5. Join industry organizations which will help you get experience in your niche career and talk to professionals who already may be working in your dream niche career job.
6. Target your audience. Find out if there is a market out there for you business, whether it is online, at home, or in the community. Do research by going online and checking an item's popularity with keyword tools.
7. Talk to professors at colleges and universities where cutting-edge instruction or research is going on in your niche career. This is especially important if your niche career is an emerging one.
8. Join industry organizations that will help you learn how to buy, sell and better understand your niche career's products or services. You will also want to join groups and go to events (e.g.., trade shows, craft shows) where you can meet your customers and wholesalers directly.