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Step 1
Think about the type of occasion you're shopping for and only look at shoes that fit into that category. This can help you keep on track and not get so overwhelmed when you walk into a store full of options.
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Step 2
Stick to your budget. Genuine leather lasts longer and may be more comfortable over time. Higher quality is usually worth it, but if your budget only allows for cheaper versions, know it from the beginning and don't let salespeople talk you into paying more.
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Step 3
Decide on a color. If you know what you plan to wear the shoes with it's easier to settle on a color. A basic dress shoe in black is always classy and goes with almost anything dark, while an ivory shoe goes with almost anything light.
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Step 4
Compare the style--straps or no straps, closed-toed or peep-toe. Straps look great but can hurt your feet after a long night of standing. Closed-toed shoes tend to be more professional and elegant, while peep-toe shoes show a bit of fun without being too casual. Strappy sandal heels are more informal and work best in summer.
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Step 5
Look at dress boots as well as shoes. Boots are a great option for pants or a dress; decide the height based on the outfit.
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Step 6
Choose the height of the heel, keeping the type of occasion in mind. A two inch heel is often more comfortable, but if you need height or want your legs to look longer, go for a taller heel. For a compromise of style and comfort, try a wedge heel.
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Step 7
Get a good fit. Let the salespeople size your foot for the best result. Make sure the shoes actually fit your feet, that they aren't too big or too small and don't pinch your feet in any way.
