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Step 1
Target key opinion leaders. These individuals, often respected medical school faculty, can influence physicians' opinions. By sending press releases, advertising in medical journals and answering questions about your medications, you can answer any questions and allow them to relay the answers to their peers.
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Step 2
Identify influential physicians at a medical facility and market to them so that they can communicate your message to others. Like opinion leaders, these people may potentially influence peers to consider your products the next time they're prescribing.
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Step 3
Send pharmaceutical representatives to speak with physicians, especially those willing to learn about and prescribe a variety of drugs. Reps can distribute information pamphlets and samples to the hospital and physicians.
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Step 4
Market directly to patients. They may then go to the physician asking about specific medications. Direct-to-Consumer, or DTC, marketing is on the increase as consumers find themselves wanting more information about the medications they take.
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Step 5
Follow the regulations of the federal Prescription Drug Marketing Act, PDMA. The act discourages the advertising and sale of counterfeit, misbranded, subpotent and expired prescription drugs.
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Step 6
Advertise online. More consumers are searching symptoms, diagnoses and meds on the Internet before going to their doctors. The average consumer is more knowledgeable, so working with medical websites and making sure your own website stays updated helps everyone.
Comments
gurugsp said
on 9/18/2009 There are several online pharmaceutical marketing companies with helpful information to understand the difference between traditional detailing and edetailing. Check out www.physiciansinteractive.com