-
Step 1
Determine how unique your material is and how keen readers are to get this special information. The more specialized your information, the higher you will be able to price your book.
-
Step 2
Set a price at $19.95-$20.95 for books that have an original, detail-oriented solution to a common problem. At this price, the books should have a lot of how-to lists and specific information.
-
Step 3
Charge $7.95 to $12.95 for popular subjects with very general information. E-Books closer to 50 pages in length on general topics can be sold for $14.95 to $19.95.
-
Step 4
Choose a higher price for highly specialized information. Customers may be willing to pay from $29.95 to $49.95 for a book written by a specialist in a field. Note that you may have fewer buyers, but they will be more loyal and more willing to pay more.
-
Step 5
Stick by your price. You will turn off your initial customers if you heavily discount your book from your original price. This is one reason why it is important to set a good price to begin with. If you feel you have overpriced your book, give moderate discounts after a period of time or charge less for the next book.
-
Step 6
Set your price low to attract customers. If you want to sell e-books as a long-term career move, try starting with lower prices and moving higher. Once you have developed a loyal client base, they may be willing to pay more for subsequent books.
