How to Be a Rainmaker
Rainmakers bring clients and profits to their businesses. Rainmakers are crucial to business since they not only develop new relationships that form the foundation for a new business, but they also close the deal. Develop the ability to sell, whether it is a product or a service and you too can be a rainmaker.
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Instructions
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View each and every person you meet as a potential client. Realize that every situation and person may lead you to a new financial opportunity. Treat the people you meet as you would a valued client. Remember, the clerk at the dry cleaners may be able to refer you to his uncle who needs investment or business advice.
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Dress appropriately on all occasions. Think of yourself as a walking advertisement for your services and your business. Be confident yet approachable when you are in public. Know that all of public life is business, even pleasure.
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Join clubs and organizations where you network with others who need your services. Be active in every organization possible. Volunteer to serve on expert panels, give speeches and represent your firm at functions.
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Keep your sales skills up to date. Attend seminars and conferences aimed at rainmakers or high-level sales professionals. Read books and publications about sales and closing techniques. Remember a rainmaker is the best at closing the deal whether that means selling products or bringing in new clients.
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Delegate those tasks that limit your ability to meet new clients. A rainmaker must be in the community to make rain for his business. Keep track of the clients you have brought to the business to convince others of your rainmaking ability. Be the business contact for all of your clients to stay in the business loop. Happy clients bring new clients to the business. Eliminate colleague hostility by proving year after year your rainmaking talents.
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Be committed, personally and privately to your role as a rainmaker. Recognize that bringing in clients year after year is a challenging, exciting, demanding business. Be your own critic. Examine your techniques if you begin to lose your rainmaking skills. Stay confident and on top of your game. Know you are the rainmaker.
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