Difficulty: Moderately Easy
Step1
Evaluate the company's web design tools and templates. If you don't know how to design a website yourself, then these tools and templates are going to be your lifeline when it comes to making your site look good. Therefore, it is important to pick a free web host that has the most sophisticated looking tools and templates.
Step2
Choose one with the least advertisements, especially pop-ups. With almost any free web host you are going to endure advertising. Since they aren't making money off of you, they have to make money in order to continue offering their free service. You may want to choose one that requires the least amount of advertising on your site and one that does not use pop-ups, since these can be very annoying for your visitors.
Step3
Find out about any significant downtime. One of the issues with free providers is that some of them have significant downtime and lag time. Visitors may not be able to access your website at all or may have to wait several minutes (which can seem like an eternity on the Internet) for your site to open and load.