How to Write a Customer Survey Letter

Taking the time to find out what your customers think about your services is important. Taking the time with a customer survey letter demands a respect of their time as well as a thank you. Here are some important things to keep in mind when you write a customer survey letter to your client.

Instructions

1. Develop well thought out questions. Write questions that determine the outcome of your business and be sure to avoid confusing or ambiguous questions. Also consider writing some open-ended questions so customers can provide some personal insight as to how you might improve your services.

2. Include an incentive. It's imperative that you get a good number of responses, and you can typically expect around 20 to 30 percent. In order to accomplish this, consider including an incentive for sending the survey in.

3. Take time to proofread your writing. Writing the survey is only half the job, so ask someone to proofread your survey to be sure the questions make sense to them as well as to you.

4. Call or write and send postcards telling the customers that the survey will be arriving soon and you'd really like their opinions. Thank them in advance for their time and be sure to mention the incentive for sending the survey in.

5. Thank your customers at the end of the survey for their time in filling it out. Be sure they know that you will be following up on the survey and that their opinions are very valuable to your business so you can serve them better.