How to Write a Customer Survey Postcard

Taking the time to know what your customers like and don't like about your services can mean the difference between having repeat business or not. It's imperative that you find out what they're thinking. Writing and sending a customer survey postcard is an easy way to do just that. Here's how to write a customer survey postcard to get the most information with the least amount of your customer's time.

Instructions

1. Give an incentive for sending the postcard in. In order to get the most from your survey, you need to get as many responses as possible. More customers will take the time to fill out the survey if you give a discount on future services.

2. Consider setting up an easy-to-pick rating system such as "Strongly Agree," "Agree," "Neutral," "Disagree" and finally "Strongly Disagree." This makes it quick and easy for the customer to fill out and it makes the data easier to analyze. Then use software programs such as Winks to analyze the data.

3. Ask specific questions. Be sure to avoid ambiguous and confusing questions. To be sure the customer survey you are writing is understandable to everyone, ask someone to proofread it before sending it out for reproduction.

4. Call your customer and tell them to look for the postcard in the mail. Be sure to also tell them about the incentive you have provided for taking their time to fill it out. Be sure to follow up on each response.

5. Thank the customer in closing for taking the time to fill out the survey. Tell them you value their time and tell them the information they provide is a valuable way to improve your service to them.