How to Write a Website Homepage

Your homepage is the first thing that web surfers see. It can determine whether they keep reading or surf away. In order to capture surfers, and encourage them to click through, you need to write text that is actionable and interesting.

Instructions

1. Know your audience. You have to know what kind of surfers you are likely to pull in. You need to think about their interests, challenges and what, in general, they are looking for when clicking through.

2. Think about SEO--Search engine optimization, the act of writing the correct keywords in order to capture the interest of search engines. Making sure to include SEO content can bring in more visitors. Try to use wording in your homepage that is similar to the wording that search engine users are likely to use when looking for your topic.

3. Keep it brief. Your landing page is just an introduction. Its purpose is to get a visitor to click through, or contact you right then and there. It isn't the spot for lengthy articles, but instead a brief "sell."

4. Consider going professional. If you want to write a website homepage for a business venture, you may want to invest in a professional web copywriter. Try hiring a writer through a bidsite such as iFreelance or Elance.

Tips & Warnings

• Browse through the pages of your competitors, or other websites similar to yours. Think about what you like and don't like about them, and implement these changes on your own site.

Resources

• iFreelance
• Elance