How to Choose a Promotional Coffee Mug
Coffee mugs are a great promotional item for businesses and non-profits. With a logo emblazened on the front of a mug, the promotion will continue to be remembered each time the mug is used. Coffee mugs are a durable promotion as people are less likely to toss out a coffee mug compared to other promotional materials.
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Instructions
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Browse through promotional catalogs that feature customized coffee mugs. There are businesses that specialize specifically in promotional items and products can be easily ordered over the internet.
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Select a style for the promotional coffee mug. Popular styles include cafe mugs, regular coffee mugs, large mugs, and glass mugs. The most popular cup material is ceramic.
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Determine the minimum number of cups needed to place an order. The price per coffee mug is higher for smaller orders. Ordering a large amount all at once will save money in the long run.
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Be aware that some promotional coffee mugs do not hold up well over time and may crack with frequent use.
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Note that most promotional businesses charge more for colored cups and extra colors in the logo. Many business also charge a set up fee to imprint the logo. Design fees are extra.
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Determine how the coffee mugs will be distributed. Be creative in the distribution. One business, Corner Bakery, has embarked on a marketing plan that gives away free coffee mugs to customers and a discount on refills. This keeps the customer coming back for more.
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Tips & Warnings
Design your own logo or hire a local art student to provide a free design to save on design fees.
