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Step 1
Call the business one day in advance to verify your interview. This may seem like overkill, but it will not only affirm the time, it will also show the employer that you are interested enough to double-check.
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Step 2
Research the company in general, and their product, specifically. Determine the current trends, their strong points and where improvement is needed. Search online newspapers for stories and press releases. The more knowledge you have about the product before you go, the more confident you will be.
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Step 3
Dress professionally. The old adage applies here, "You never get a second chance to make a first impression." A business suit is appropriate for a man, a skirt suit for a woman. Simple, tasteful accessories are acceptable. You should probably remove the tongue ring, unless that's the product the company makes.
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Step 4
Show your interest and confidence during the interview. Answer the interviewer's questions with complete, but brief statements. Don't ramble. When you are given the chance to ask a question, have a few already prepared that concern the product or the company. Ask if you can take notes when the interviewer is answering.
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Step 5
Use the 80 to 20 rule. For 80 percent of the time in your interview you should be listening attentively. Speak about 20 percent of the time. Any more than that and the interviewer may think you are trying to dominate the conversation. When it's your turn, be sure to mention your knowledge of the product and the company.
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Step 6
Tell the interviewer how you will be of benefit to the company. Usually, this will be one of the questions they ask you, so prepare for it. Make your answer gracious but don't be shy. This is your chance to let them know how great an asset you are.
