How to Start a Grassroots Marketing Website for a Product
The Internet plays a key role in grassroots marketing. Many social websites allow you to have an online presence where you can advertise your products--and often do it for free. You need to start a business website to get your product into the global market.
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Instructions
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Set up a page for your business on a free social website. If you are promoting your music, be sure that the site you sign up for has free hosting and streaming options for your tunes. Search for users who are affiliated with other like-minded causes and request to be friends with them.
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Create an independent website that can explain your services and products better than one of the limited social sites. If you live near a large university, you may be able to find a few eager students to help you design and create your site for less than more established companies. Include an extensive "About Us" section that explains the history and reasoning behind your grassroots product.
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Ask people to sign up for your email list so that you can keep them informed about new products and services. From time to time, you may want to offer exclusive deals to those people who receive your newsletter. Be sure that the options for unsubscribing to the email list are readily displayed at the end of each letter.
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Network with other local grassroots companies. Agree to add each other to the "Links" pages of your websites to help increase traffic. Once you build strong online relationships with other grassroots organizations, start offering in-store promotions of each other's services, either via fliers or business cards.
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Start posting regularly on your company's blog as part of your online grassroots marketing plan. Use this to bring customers "behind the scenes" of your business and keep them informed about causes you are supporting. If you post responses on other blogs, be sure that your company's website is included in your signature or tag at the end of your message.
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Tips & Warnings
If you plan to sell your product online, you need to have a professional go over the security of your online transactions. If customers aren't confident in the protection of their personal information, all of your marketing could go to waste.
Carefully read the user agreement before you upload any of your music to a social website. Often there is a clause that could change the ownership of your work.
