How to Get a Job in Public Relations

It can be difficult to get an entry-level public relations job with a well-known agency or firm, especially without a degree in the subject. It is possible, however, especially if you can get your foot in the door with an internship or freelance work. It's worthwhile to build a resume and portfolio before you apply, if only to give yourself an extra edge during the application process.

Difficulty:

Easy

Instructions

Find a Public Relations Position

1. Demonstrate excellent communication skills. Ideally, you will be able to submit examples of public relations materials--such as press releases--when you apply for a job, but articles or even essays you've written can help showcase your skills.

2. Volunteer to work with a non-profit to develop your public relations skills. While many non-profits make a point to hire a main public relations specialist, they may not have the funds to pay for assistants. Take advantage of these opportunities to network and learn.

3. Network with public relations professionals. Attending events can be an ideal method of meeting specialists, especially if you can offer a compliment to the planner. Alumni lists from your school may also offer you an opportunity.

4. Decide if there is a particular field of public relations you'd prefer to deal with, such as corporate, non-profit or event planning. Make a list of local public relations firms that work in those fields, whether or not they are hiring.

5. Approach the firms on your list and ask to submit your resume for consideration. If nothing is currently available, ask the hiring manager to contact you if a position opens up or freelance work or an internship becomes available. Positions can open surprisingly quickly or develop from smaller offers.

Tips & Warnings

• Many public relations specialists come from a journalism or English background, because all three areas require excellent writing skills.

• Many colleges and universities offer public relations degrees. While a specialized degree can help you get a job, it is not absolutely necessary. Most firms do look for a four-year degree, however.

• It can be very difficult to get a public relations position in a firm if you do not know anyone who works there. However, you can use networking to introduce yourself to members of a specific agency.

• Public relations positions are often considered "learn on the job" situations, because every firm seems to operate differently. You will be expected to be willing to adapt and think on your feet.