How to Be Successful in Direct Email Marketing
Email direct marketing campaigns can be difficult to run successfully. However, it is possible, with a little work, to implement a successful campaign. You might choose to consult a direct marketing professional, although it is possible to run a campaign with no outside help.
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Instructions
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Market Your Product Through Direct Email
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Develop a list of email addresses that you will send your direct emails to. You can purchase databases listing email addresses, or develop one out of past clients or other sources. No matter how you find your emails, however, you will need a large quantity of them.
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Consider developing an opt-in email list. An opt-in list allows subscribers to choose to receive your emails, making it easier to avoid spam filters. However, most people will not sign up for an opt-in list unless they feel that they will receive some value from it.
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Write your email carefully, focusing on creating a need in your readers to respond. You can also hire copywriters to create text for an email. You will want a writer to provide you with samples of successful direct email campaigns he's worked on in the past before you hire him.
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Track responses to your marketing campaign. In addition to determining how successful your recent campaign was, these responses are crucial to improving future email campaigns. Certain statistics can indicate responses, including website hits, products purchased or follow-up contacts. You may also want to track bounced-back emails to determine the quality of your email list.
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Avoid simply sending emails to every address you can get. This technique can get your email address blacklisted as a spammer, leading many email programs to delete any email from your address. Try to target your emails to specific demographics, and consider sending them in small batches.
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Tips & Warnings
If you want to go beyond a simple text email, you can create an HTML email with pictures and graphics. However, not all email readers handle HTML.
While you can conduct an email marketing campaign with stand-alone emails, many marketers recommend sending regularly scheduled emails, such as newsletters, with content beyond simple advertisements.
Most people treat any unsolicited email as spam, no matter the source.
Many email accounts use spam filters that automatically delete emails from unrecognized addresses, or at least separate them into a spam folder.
Response rates to direct emails are notoriously low. The only way to conduct a successful campaign despite that average rate is to send out huge quantities of emails.
