How to Build Your Downline
It is relatively easy to build a downline in your multilevel marketing (MLM) business. The key is aligning yourself with a reliable company and remaining consistent with your promotions. It also helps to learn from others who are successful. Therefore, you should tap into your MLM company's training program. Other networker marketers, such as your upline or sponsor, can teach you how to present the business opportunity and handle common objections from prospects. Take lots of notes so you can pass information along to people you recruit into the business.
- Difficulty:
- Moderately Easy
Instructions
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Target the right types of prospects, which include people who have been in MLM before, or business opportunity seekers who want to own home businesses. Visit resources like MLMleads.com or InfoUSA.com to find mailing and phone lists of people interested in MLM or network marketing.
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Order mailing lists if you plan to mail postcards to people. Purchase phone numbers of MLM enthusiasts or business opportunity seekers if you prefer to cold call prospects, which is more cost effective but can be time consuming.
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Create two phone scripts -- one for people who respond to your postcards and the other for cold-calling prospects. Use scripts from your MLM company if they have them available, but learn to tailor them to fit your needs and personality. Include some brief information about the company and products in the script. Also be sure to mention the potential income people can earn, which will attract more interest in your opportunity and, hence, build your downline. Ask people a series of questions, including why they are interested in MLM, how much they want to earn and whether or not they can afford to get involved. Get to know your prospects so you can develop a rapport. Make sure people realize that running a business requires an investment, which will better help you qualify your prospects.
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Let the system do the selling for you. Invite people to the company conference calls, where successful network marketers will help you get people into your business. Send people to your website for additional information. Create a sense of urgency to get people into the business immediately. Tell them it will take time to learn the marketing system and tools, for example, so that it is best to get started right away. Tell all prospects that you will always be available to assist them.
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Send postcards or call prospects from phone lists every day, or as often as you can work. Increase the number of postcard mailings or calls you make per day, all of which will help you add more downline members.
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Place classified or small display ads in network marketing magazines like "Success Opportunities" or "Home Business," which are widely read by those who want home businesses. Post your website URL or uniform resource label in major search engines like Google, Yahoo and Alta Vista.
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Keep your marketing plan as simple as possible, according to "Entrepreneur" magazine, as this will enable new business recruits to have similar success. Work with your downline members, as most of your growth will come from their efforts. Invite them to use three-way calling when they have prospects on the line. Help your downline members build their downlines, which will create depth in your organization.
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Tips & Warnings
Provide people with bits and pieces of information in various steps. Providing too much information at once will tend to overwhelm your prospects. Control your prospects through each of the information stages. For example, ask a prospect who listens to a conference call how he liked it and answer any questions he may have. This is much more effective than sending someone to your website and providing the conference call number all at once.
Never try to sell your MLM opportunity to people. Let the system set up by your company help sell them. Most people tend to be averse to selling. They will be more interested in your MLM opportunity if you have an easy, workable system that can easily be duplicated.
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