Things You'll Need:
- Computer with Internet Access
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Step 1
Know your lingo. An “in-house” public relations agency is one in which a company employs its own internal team who represent only that brand. An outside agency represents more than one brand at a time and charges each a pre-determined fee for their services. As such, employees of the latter are not directly affiliated with the brand.
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Step 2
Choose an area that interests you. While in-house agencies are driven by the company’s array of products, outside agencies are sub-categorized by specialty such as fashion and beauty, gaming and electronics or interior design and tabletop items. Defining an area you want to explore will fast-track your career.
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Step 3
Update your resume. Highlight your people skills, your ability to work a crowd and your comfort with long hours.
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Step 4
Intern at a public relations agency. Use online databases to find an agency in your area that fits your interests. Start with PR Week Jobs (http://www.prweekjobs.com/) and Craigslist (www.craigslist.com).
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Step 5
Learn everything you can from the internship. Take notes. Ask questions. Offer to help with projects. Show that you are confident in your work without pretension.
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Step 6
Identify a seasoned role model at your agency. Once you form a professional relationship, share your career goals with this person and seek advice on advancement
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Step 7
Transition into an entry level position either at your current agency or a different one.
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Step 8
Stay on top of industry news by joining professional groups, reading trade publications and attending seminars. Your advancement is only limited by your desire.
