How to Buzz Market

The art of marketing by creating personal, one-on-one interactions with buyers is becoming a popular way to boost sales. When executed correctly, consumers might not even know they have been the target of a buzz marketing campaign.

Instructions

Difficulty: Moderately Challenging

1. Identify the target audience for your product. Knowing your consumer base by monitoring purchases is key to buzz marketing. Among that group, identify the people with the most influence on trends through blogs or other means of communication.
2. Recruit a team of people to help you buzz market. Approach the trendsetters you identified in Step 1. Offer free product in exchange for them using the product in front of the target group.
3. Execute your buzz marketing campaign. Send your team out as average citizens. Put them in locations where the target audience is likely to see them. In some cases your team only needs to be seen using the product, for example, driving the car or wearing the shoes your marketing in the campaign.
4. Request that the team members write about the product in their blogs or post comments in Internet forums.
5. Evaluate the word-of-mouth buzz created by your campaign. Encourage new users of your product to share their enthusiasm about the product with others, creating a next generation of buzz marketers that are unpaid and unconnected to your company.

Tips & Warnings

• Creating a buzz can have the opposite outcome if you select a consumer base that doesn't identify the usefulness of the product.