How to Become a Media Planner

A media planner works in the media department of advertising agencies to put advertisements in the right place at a competitive price. Media planners place candy and toy ads with children's programming, radio channel billboards in busy driving areas and perfume ads in women's fashion magazines. Without these people the target audience may miss the advertisements that interest them. Follow the steps to learn how to become a media planner.

Instructions

Difficulty: Moderately Easy

1. Hold a Bachelor's degree in liberal arts, advertising or communication. Experience in the media field is helpful but most firms don't necessarily require it.
2. Possess strong people skills, common sense and creativity. Good communication skills and an ability to solve problems is a must in a media career.
3. Become responsible for placing the advertisements in the correct medium and the specific time required of the client to target the desired audience. Do all this while also negotiating to spend the least amount of money possible.
4. Have strong business sense, math skills and the ability to think numbers and bottom lines. Know the demographics and statistics of your target audiences.
5. Work long hours in a high stress environment and be able to function efficiently and continue to enjoy the job. Gather data about the viewers/target audience and their habits and evaluate content and programming to match the advertisements with an outlet in newspapers, magazines, radio, television and Internet.
6. Know the latest technology and culture. Keep up with the latest trends, especially in tech and teenage culture, to gain a greater understanding of the target audiences and find new ways to advertise. The more you know, the more successful you can become in your career.

Who Can Help:

• Learn more today about America's leading online University
• Flexible Scheduling, Online Programs, Get Info Now