How to Earn Repeat Business as a Car Salesman

Being a car salesman is a very difficult business. Most people are afraid to talk to you and expect you to take advantage of them. The easy way to make a sale is to work to get a customer into something you want to sell them. On the other hand, long term success as a car salesman depends on getting repeat and referral business. Sometimes that means sacrificing a sale now for a good reputation in the future so that you can earn repeat business.

Instructions

Difficulty: Challenging

1. Be professional. Dress well, carry yourself with confidence and use appropriate language. Do not swear or use slang and make sure you look presentable all the time.
2. Be upfront with your customers. Do not do anything deceitful or dishonest. Customers may not realize that you fooled them right away, but over the years as they drive a vehicle that is not what they wanted they will know you cared more about making a sale than filling their needs. There is no way that you can earn repeat business from that sale. And to make things worse, they may tell people not to go to your dealership.
3. Do not make things up. It is not possible to know everything about a vehicle. Make sure that you do not just make up information. That reeks of someone who does not care about the customer and just hopes to make a sale. Once the customer finds out you are just blowing smoke up their derrière and you will not earn repeat business from them.
4. Treat your customers as friends. Customers naturally become agitated and upset during negotiations. Remember that this is a stressful experience for them. Work to calm them down, but do not patronize them. If they become aggressive with you, stand your ground and do not allow them to be disrespectful or rude. If they know that you are there to help them through this process, you can earn repeat business from them.