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Step 1
Determine how marketing software can help build your business by writing down your specific marketing goals. For instance, you may need a more accurate and reliable way to compile data on your customers or automate your current customer service department. Or, you might want to streamline your current marketing strategy with a more streamlined, cost-effective solution.
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Step 2
Decide if you want to create an internal position within your company to deal with new marketing software and its implementation, or hire an independent contractor or service to act as a consultant. This may depend upon the size of your business and the marketing database you need to manage, as well as how protective you are toward your marketing strategy and how willing you are to expose that to an outside resource.
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Step 3
Use a recruitment process outsourcing (RPO) firm to locate and hire suitable job candidates if you have decided to create an internal position within your company. RPO firms can save you time and money by filling positions quickly with qualified individuals that have been pre-screened and tested. Many RPOs, such as MarketPro, specialize in providing personnel with marketing experience (see Resources below).
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Step 4
Hire an independent consulting firm, such as Ennect, to find the best marketing software for your business (see Resources below). Companies such as Ennect can offer proprietary software without the added cost of a service or consulting contract so that you pay only when you have problems or need answers to your questions.
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Step 5
Make sure that you buy marketing software that will help you to create a more compelling Internet presence by streamlining and managing your email system, developing your website and protecting your system from spam and viruses.
