How to Visit Amsterdam's Heineken Experience
The Heineken Experience is a must-see for many visitors to Amsterdam. The flagship beverage of The Netherlands, Heineken has been brewed since 1867. Today a museum dedicated to the history of Heineken is located in the original brewery. For a modest entrance fee, visitors can get a glimpse of what goes on behind the scenes of beer making.
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Instructions
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Take Tram No. 16, 24 or 25 to the Heinekenplein stop.
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Avoid long lines, and plan your visit to the Heineken Experience during the morning. Doors open at 11:00 a.m. (11:00 a.m. in June, July and August).
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View 50 years worth of Heineken advertisements in the exhibition theater.
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Enjoy the mini brewery, multi-media experiences, a tasting bar as well as a "stable walk", where you will be able to view Heineken's iconic Shire horses from nearby.
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Experience what it is like to be a Heineken beer bottle in the 'Brew You'! ride.
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Enjoy a refreshing Heineken, the worlds most international beer!
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Pose for pictures of yourself and friends at the Heineken Experience. The friendly staff of will even take them for you.
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Buy a souvenir at the Heineken gift shop, where they sell Delft blue and white beer mugs and many other beer-related memorabilia.
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Tips & Warnings
Use public transportation (like the tram) because parking is very limited around the Heineken Experience.
The average self-guided tour of the Heineken Experience lasts about an hour and a half.
The Heineken Experience is handicap accessible.
You must be 18 years of age to enter the Heineken Experience, unless you are accompanied by a parent or legal guardian.
