How to Plan an Ezine

Planning an ezine is the first step towards publishing it. You need to decide on content, format, methods of generation, ezine software, and distribution frequency. You should create an ezine that accurately reflects your vision and business and gives your subscribers a reason to do business with you.

Difficulty: Moderately Easy

Instructions

1. Hire writers if you don't plan on writing most of the content yourself. Freelance writers can provide content and articles at regular intervals. If you'd like to commission writers, you need to pay for their services.

2. Keep ezine topics universal. Avoid limiting your topics to a specific period in time. It's best to have several articles to choose from before the ezine's distribution date.

3. Divide your content into categories. You could use categories such as factual content, tips, testimonials and case studies. Use these categories to plan and balance out the design of the ezine.

4. Buy software to format and distribute your ezine. Search the Internet for programs designed for the creation and distribution of ezines, read reviews and purchase. Invest in auto-responders.

5. Decide on a distribution time. Study your subscribers' demographics and habits to get an idea of when they are most likely to be at their computers. Mailing an ezine at the wrong time could result in your work being buried at the bottom of their inbox or just fully ignored.

Tips & Warnings

• Plan on creating or maintaining a website alongside your business website to drive up sales.

Who Can Help:

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