How to Publish an Ezine

Distributing your ezine through traditional methods may not be enough to get the word out. Consider publishing your ezine using public directories, referral programs, advertisements and RSS feeds to increase the number of subscribers and readers. Maximum exposure means more business and profits for you.

Difficulty: Moderately Easy

Instructions

1. Take advantage of public directories. Many directories focus on ezines, but also include your ezine in directories that are associated with your business or the types of customers who are likely to seek the products, goods and services that your business provides.

2. Use referral programs to get attention for your ezine. Subscribers are often attracted to content when it has the stamp of approval from another trusted website. Inquire about referral programs with other websites.

3. Advertise your ezine on other websites, ezines or official business newsletters. You may need to pay for the ad space, but potential subscribers and sales to subscribers can help you recoup the cost.

4. Create an RSS feed and optimize it so that it can be quickly accessed through other sites, search engines and directories. Making an RSS feed usually requires that you have some knowledge of how XML works. After email, RSS feeds are the easiest ways to update subscribers with new content.

5. Publish your ezine only in public spaces that respect the rights of writers. When publishing content, you run the risk of putting your intellectual property up for grabs. This is inadvisable if one of the draws of your ezine is its original and specialized content.

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