How to Fire an Advertising Agency

An advertising agency is supposed to act as your asset. They should know how to study your target audience. A good advertising agency generates increased sales, and create ads that make it hard for people to resist your services. You may have an advertising agency that tries to get fancy with words--even if it causes your prospects to overlook your business.

Difficulty: Moderately Challenging

Instructions

1. Fire your advertising agency when it no longer serves your purpose. Customer attitudes change, and market's change. The old ideas this agency gave you ends up giving you less customer response and it takes new ideas to continue to draw new customers.

2. End your relationship with your advertising agency when you discover that you're not important to them. They've taken your competitor onboard and are giving that organization better attention than they give you. Time to fire them when this happens.

3. Read Claude C. Hopkins "Scientific Advertising" and "My Life in Advertising." The author made a success out of advertising, and offers good tips on what to do and what not to do. Fire your advertising agency if they're doing what Mr. Hopkins says.

4. Find another advertising agency and see how they perform. Fire your other advertising agency if your new one meets your objectives better.

Resources

• When to fire an ad agency.

[professordon]

on 11/21/2007 Your words: "Fire your advertising agency if they're doing what Mr. Hopkins says." You mean, don't you, to fire your agency if they are not doing what Mr. Hopkins says?