How to Create an Online Media Kit

Creating a media kit is a great way to introduce the public to your business or services as well as to advertise your own personal achievements and goals. Putting your media kit online as part of a larger website is crucial in the world of Internet business. Updating information online and keeping it current is easier and more cost effective, saving you time and money on printing costs.

Instructions

1. Include as much information as you want. There are no spatial limitations as in print. Make sure, however, to create links to limit the amount of information and scrolling on each page. Provide current information. Updating is easy online, so do it often.

2. Organize and break information into sections using bolded key words and headings that are easily skimmed. Create a table of contents to allow browsers to quickly find information that interests them. Use graphics when necessary to break up large chunks of text, but limit them.

3. Create a customer database on your website, creating an email list and getting instant feedback. Gather user information but make personal info optional so you don't scare off potential customers.

4. Use html format, which is the easiest format for a beginner to use. If you wish to use create a more complex site, hire a web professional to help with your specific needs.

5. Choose a web host server to store your files and give you a website address. Your budget should direct you towards the type of host you choose, but you may find it in your best interest to buy a domain name that is easy to remember and type into a browser's address bar.

6. Direct customers and public to your website and online media kit to save time and money on printing costs. List your media kit in directories like sdrs.com and make the web address available on all materials such as business cards and email signatures.

7. Add FAQs, business card information, current and past press releases, a company overview, professional credits and a calendar of events as part of the media kit. Just about anything you would normally print out, you can post online.

Tips & Warnings

• Check out your competitors. See what their websites and online media kits look like and make sure yours is at least as professional and easy to find and read.

• Use a program like Microsoft Office to help create your html formatted site using a template.