How to Customize a Cafe Press Shop for SEO

The Cafe Press Shop is one of the most effective ways to get viral marketing out there for your small business with minimal capital outlay. Make a Cafe Press Shop even more effective by marketing intelligently providing proper use of search-engine-optimized (SEO) information. Doing so makes a huge difference in your ability to attract and keep loyal customers.

Difficulty: Moderately Easy

Instructions

1. Determine what kind of supporting articles draw prospective customers to your Cafe Press Shop. Planning ahead can save a lot of revision down the road.

2. Compose the SEO articles with a mind to giving your prospective customers useful information. People are not lured by poorly edited and uninteresting content that merely repeats certain keywords.

3. Write product descriptions in an SEO style so that they contribute toward a positive search engine rating. The Cafe Press Shop is effective only if it can draw an adequate number of virtual patrons.

4. Maintain your home web site and regularly update the SEO content you feature in order to encourage repeat visits to both your home site, and by extension, your Cafe Press Shop site. Most of your best customers give you repeat business and it is important to energize this customer base.

5. Make an easy to find link allowing browsers to subscribe to a mailing list. This feature keeps prospective customers aware of new items you make available through your Cafe Press Shop in an automated manner.

Resources

• Cafepress.com is the official page for the Cafe Press Shop.
• Seochat.com is a gathering place for learning about SEO.
• Bruceclay.com has tips on perfecting SEO advertising.