How to Use Technology to Improve Displays

Incorporating technology into your tradeshow display offers you a chance to be interactive with the show's attendees. There are hundreds, sometimes thousands, of exhibitors at tradeshows, and only or a day or two to see everything. Therefore, you have only a few seconds to grab the attention of potential customers. Your display needs to be captivating, and using modern technology can help you achieve this effect.

Instructions

Difficulty: Moderately Challenging

1. Set a budget. Know how much your company is allowing you to spend on your display, so you can plan your design efficiently.
2. Provide direct interaction with your product. Set up stations where the show attendees can handle your products and see for themselves how they work. You might even want to set up little islands–tables with only a few products at each one, so that attendees will not be crowded or have to wait to get to play with your products. If possible, have a representative at each island to show people all the tips and tricks that make your things amazing.
3. Show DVD presentations. Have a fairly large TV screen, and show a DVD or PowerPoint presentation about your company and its products. Shooting it in high definition is a big bonus here, if possible.
4. Light it up. Use of unusual lighting can have a great draw effect to your display. Technology is advancing in this area, so there are many options from which to choose. You can use something really high-tech, like a laser show or halo lighting. If your budget doesn't allow for that, simply placing lighting at the right spots within your display, or using colored light is a great way to draw attention.
5. Sound off. Music and loud noises can draw people in very effectively. Many times you can involve sound together with your DVD presentation and/or interactive islands.
6. Move it. Motion attracts attention. If people see something moving, they are likely to stop by your display just to see what it's all about. You can incorporate motion into your display with spinning, rotating or revolving objects, running water, and moving signs. These can all be effective at drawing potential customers to your tradeshow booth.
7. Utilize a talented graphic designer and a reliable printer for your printed graphics, including signage, backdrops and takeaway items like brochures, business cards, and novelty items. Your graphic designer should have current software and work seamlessly with your printer during pre-flight. Your printer should have the latest in technology in terms of both computers and printing equipment.