How to Create an E-Newsletter
Publishing e-newsletters is a fast, affordable way to communicate with current or prospective customers. You can create or improve business relationships by putting some thought and effort into a company or organization's presentation. Plan your email newsletter by following these steps.
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Instructions
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Pick the audience that you want to target. This determines the content you include in the e-newsletter. You wouldn't send the same type of information to prospective customers that you would send to current customers.
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Project a personal, informal and honest tone. The point of the electronic newsletter is to be inviting, not intimidating.
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Build the electronic newsletter around a lead article. The main article should be the longest and most detailed in the issue and it should relate to some important aspect of your business, such as the announcement of a new product line, special sales or an upcoming trade show. The lead article also can report the latest company or organization news or offer problem-solving tips. Include links to your website for additional information.
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Use secondary pieces to complete the email newsletter. Add product or service update information. Announce company or industry-related events, conferences or seminars.
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Post customer service information to let subscribers know that support is available. Create interest in the upcoming issue by using teasers to reveal valuable news you plan to publish in the next issue.
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Keep all of the e-newsletter articles brief. Post short teasers that link to in-depth articles on your website. Subscribers receiving electronic newsletters are typically looking for material that is quick and easy to read.
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Give subscribers the ability to opt-out of the e-newsletter subscriber list in every issue. You are legally responsible to remove subscribers who request removal from the subscriber list.
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Tips & Warnings
Always post valuable and timely information on your e-newsletters.
Avoid sending e-newsletters as attachments. Firewalls and Internet service providers can block the electronic newsletters from the subscribers.
