How to Make a Viral Marketing Video Clip

Whether it's a grown man dancing in cities all over the world, two teenage girls singing a favorite song in their bedroom or a small dog skateboarding, viral marketing videos drive huge amounts of web traffic to source sites. The new kind of marketing is cheap to produce and yet very effective. If you're looking to make your own viral marketing video clip, follow these steps.

Instructions

1. Identify your market. While predicting the success of a viral marketing video is difficult, you should still shoot for a general audience type. Think about age group, cultural backgrounds and interests of your potential audience so you make a viral video that hits the mark or at least part of it.

2. Keep the production values low. One of the most sought after qualities of viral marketing videos is real life authenticity. Use a hand held video camera, amateur actors and poor sound levels to make a good viral marketing video.

3. Think about the virality. The most important factor, and the one factor that is definitively an "X" factor, is the virality. Look at successful viral marketing videos and try to identify the qualities of the videos that made people want to pass them on to their friends and families. Try to include the same kinds of qualities in your viral video.

4. Distribute the video correctly. Post the video on the usual video websites, like YouTube, and send it to as many acquaintances as you know. Also, it's important to get the video on to blogs and websites so that many people see the video in one shot. If you see that the video is picking up traction, get ready to make a sequel so you can keep the momentum going.