How to Identify Old Car Logos

Each automobile manufacturer has a specific logo for its products. For instance, Chevrolet uses a bow tie, and Jeep uses its own grill. Most logos would be recognizable even without the name of the manufacturer, and many have interesting histories.

Instructions

    • 1

      Notice the circle around the tri-star logo of Mercedes. This logo has been around since the 1920s.

    • 2

      See the spinning propeller on BMW. This represents the company's beginning as an aircraft engine manufacturer.

    • 3

      Observe the four linked rings that represent Audi's formation following the merger of four German companies in the 1930s.

    • 4

      Look at a Ferrari and you'll see Francesco Baracca's prancing horse, which is the emblem of the WWI flying ace adopted for Baracca's racing Alfas.

    • 5

      Find a Mitsubishi to view the three diamonds in its logo, which represent a ship's propellers referencing the company's ship-building days in the 1800s.

Tips & Warnings

  • Changing logos isn't uncommon for many cars. The Corvette logo was originally designed with a racing flag and the American flag, but for a short period, the fleur-de-lis and Chevrolet logo replaced the American flag. There have been several logos for Aston Martin since 1916, from amalgamation of A and M to an evolution of two wings borrowed from Bentley.

  • Logos often utilize the coat of arms or symbols from the city of origin. Manufacturers, such as Alfa Romeo, Maserati, Peugeot and Porsche use the symbols of specific cities.

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