How to Sell Jewelry at a Craft Show
So you love to make jewelry and you already have a number of pieces made and ready to sell. It is time to differentiate your products, present it well, have fun and watch it sell. Here are a few suggestions that can help you sell your jewelry at your next craft show.
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Instructions
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Keep your work unique. Jewelry is an extremely competitive category in any craft show. If possible, research your competition ahead of time, and try not to display items similar to other vendors.
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Be positive, even if you think it might kill you. You must express confidence about your work. Remember that other vendors are also selling their carefully crafted wares and it does not help you to criticize their work.
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Make your customer comfortable. Provide mirrors so they can see how the jewelry looks. Don't overcrowd your display, and be sure your jewelry is at a level that clients don't have to bend over to see things. If you display on flat surfaces, like a table, use a riser to add a slight angle.
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Spend time with prospective clients and not with those who only like to talk shop. For example, if you use semi-precious stones, you will find yourself overloaded with rock hounds and bead collectors. It is great to spend time chatting when your booth is empty, but it is best to concentrate on those who are actually shopping.
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Focus on quality and avoid putting low-end items in your booth. There are many jewelry sellers trying to use low prices as a selling point, and although it can work, it often doesn't. When you decide who your customer base are and what their budget is, you can cater to their needs.
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Give away as much as you can, people love handouts. Take business cards, artist statements, color postcards and anything small that people can leave with you. This will help you expand your network and make important business connections.
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Tips & Warnings
Make sure you are comfortable. Craft shows often last all day, so always wear comfortable shoes. If the event is outside, be prepared for weather changes. Carry sunscreen and an extra jacket and always bring plenty of water.
