Difficulty: Moderately Challenging
Things You’ll Need:
- A published book.
- A website.
- A list of professional meeting planners.
Step1
When your book is published asked the publisher for leftover book covers.
Step2
Next, you need to get booked for media appearances. Radio, print, television appearances based on your book are all critical. Capture the name of the show, the host and the date you appeared and put it on your website and in your speaker's package.
Step3
Buy a book of meeting planners in any industry online. Then, you make them your new friends. Go to their meetings. Write letters, make
phone calls, send post cards, follow up and be persistent.
Step4
Make 12 calls each day to meeting planners, offer them you, a free copy of your book, send them a postcard thanking them for their time on the phone written on your book jacket cover, and make at least three follow up calls.