How to Create Direct Mail that Gets Opened

Creating direct mail that gets opened is a challenging task for even the most experienced direct marketer. However, with these simple steps you can create direct mail that gets opened.

Difficulty: Moderate

Instructions

Things You'll Need:

• Printer

1. Use a medium that is non-traditional. When you create envelopes that are unique in size, color or shape you have a higher chance of standing out in your recipients' mail boxes.

2. Select a look that is non-traditional or more inviting. Your prospective customers are more likely to open your direct mail if they are under the impression it is an invitation. An envelope that looks less like a sales message or credit card campaign is more likely to be opened.

3. Create a design that carries over to the letter inside of the mail piece. For example, if you're selling homes, add an interesting photo of a local home or the neighborhood pool to the exterior of the envelope as well as the interior letter. If it is a recognizable area or landmark, your prospective customers will more easily identify it as a reliable source and be more likely to open it.

4. Personalize it. People love to see their names. Add the customer's name to a call out box on the envelope in a place other than the address label. Again, if it is recognizable, your prospective customers will more easily identify it as a reliable source and be more likely to open it.

Tips & Warnings

• When using a contract printer be sure to compare prices for custom work and request a printed proof.

Resources

• Read about a direct mail printer.

[nhershbe]

on 9/10/2008 I loved your comments!

Nina Hershberger
www.wallet-mailer.com