How to Create Information Products

Information products are a great way to establish your expertise in your field. You can even earn some money from them once you've established a reputation for quality products. You must know your target audience and address their most pressing needs. You must keep up-to-date on industry trends and find creative ways to make the most of new developments.

Instructions

1. Set up a website that offers information products for online reading, free download and purchase. This will attract search engines and introduce potential customers to your offerings. Invest in a good PDF conversion program like PDF reDirect (see link below) so you can make your products attractive.

2. Offer reports and newsletters offline for those who don't like to read computer screens. This is especially important for longer works like reports, white papers and books.

3. Invest in professional printing services to make your offline publications attractive. Hire or barter with a graphic designer to add interest to your information products.

4. Develop seminars and workshops where you can link your information products to your presentation. Write an outline of your talk that takes your listeners from problem to solution. Give them a booklet, report or series of articles to take home instead of just a handout.

5. Consider putting your information on audio tapes if you have a pleasant voice that draws in listeners. "Words on Tape" by Judy Byers, rated highly on Amazon.com, can help you get started.

6. Find a CD production and duplication service to get your information on this medium. Enhance your offering by including visual, audio and written information on the same CD.

7. Create a newsletter to offer clients and potential customers an ongoing information product. Make it a soft sell and concentrate on conveying useful tips that don't fit into longer works.

Tips & Warnings

• Hire a professional writer if you're not eloquent or don't have the patience to perfect your products.

• Offer information in a variety of formats to suit as many tastes as possible.

• Don't rely on one information product to establish your expertise.

Resources

• Here's a cheap, powerful PDF converter.
• Learn about creating and marketing information products here.