How to Create Graphics for a Cafe Press Shop

An attractive graphic can draw a great deal of attention to a product or business. Anyone with a small, Internet-based business can enjoy the benefits of professional-looking, designed graphics. Once a graphic has been designed, it can be appealingly affixed to a number of different items via the Cafe Press Shop service, providing even the smallest companies with an affordable merchandising opportunity.

Difficulty: Moderately Easy

Instructions

1. Design graphics that are recognizable and relevant to your business or service. Specificity is key in this case.

2. Ensure that the graphics will show up easily on a solid background, regardless of whether the background is dark or light. Marketing advantage can easily be lost if a chosen graphic is hard to distinguish.

3. Include some kind of caption on the graphic design in order to tie the image directly to the business it represents. Graphics need accompanying text to function effectively.

4. Advertise your merchandise as available through Cafe Press Shop in order to draw loyal customers to the sales site. Customers devoted enough to your business to support it through merchandise are apt to be loyal and help advertising your business through word of mouth.

5. Order products from Cafe Press Shop to ensure the quality of the merchandise is what it appears to be online. Often, items can look significantly different in person.

Tips & Warnings

• Avoid creating a graphic design that can potentially offend customers or risk losing the advantage this marketing opportunity provides.

Resources

• Cafepress.com offers the ability to customize merchandise.
• Grantasticdesigns.com offers lessons and tips on creating effective web-based graphic designs.
• Allgraphicdesign.com is a source for graphic design software questions.