How to Write a Website Slogan

These days, professionals are learning to augment traditional business styles with new, technology-based strategies. In the event that you do not want to use your existing slogan for web-based business, you will be brainstorming how to write one for the web. Read on to learn how to write a website slogan.

Instructions

1. Think about loadability and legibility. Make sure that your slogan is formatted to be loaded onto the web quickly. Rather than creating text segments that load separately, get a slim .gif banner or other technology that will get your slogan to the viewer's eye efficiently.

2. Consider the logo. When you are standing up your web slogan, think about how it will mesh with an existing logo. In other words, length is a concern. Try to ballpark what character length you want and how you will fit it into the overall scheme.

3. Make the slogan product relevant. Don't under-contextualize your slogan. Vague addresses to a non-product, indulgent "ethos" will most likely fall flat. Address the web user by referencing their specific goals and desires.

4. Appeal to high-tech interests. If you are promoting tech-related products, make your slogan express your involvement and savvy of the tech world.

5. Make the words ring. Use all active verbs, no passives, and cut any unnecessary fluff. For widgets, a slogan like "Widgets--use'em!" reads better than "Widgets in Everyday Use: A Consumer Product Distributed For Maximal Access Day to Day."

Resources

• Slogan Generator
• Ad Slogan Database