How to Get the Media to a Vigil

A vigil is a state of observance by a group of people for a social cause. This is usually conducted in a peaceful manner to send a message to the community. Print, television, radio and Internet media are powerful in creating awareness of your message. Inviting the media to witness a vigil substantiates your effort in bringing a social response. Read on to learn how to get the media to a vigil.

Instructions

Difficulty: Moderate

1. Create a list of all the news groups that you want to know about the vigil such as television, radio, newspapers, magazine, and church and college bulletins. Include the names and contact details of the newsroom staff and editors of the magazines and television channels.
2. Prepare a press release with a title and brief description about the vigil. Make the statement newsworthy by emphasizing the purpose of the vigil and the participating communities. Include details of the location, date, time and people to contact to know more about the vigil.
3. Submit your statement to local news channels and magazines by addressing it to the editor. Send the release at least two weeks in advance. Include a photo and sample work of fliers and signs that you will be using for your vigil.
4. Select a spokesperson that has thorough knowledge about the vigil to interact with media. The spokesperson should be responsible for following up regularly with the media representatives.
5. Help the media cover your vigil by providing credible and interesting information. Newspapers and televisions look for mass appeal in the stories that they run.