How to Promote a Political Demonstration

In a political demonstration, people come together to show their opinion about government policies or leaders' actions. There is usually a rally, march, picket line or sit-in. The more people participate, the greater their impact. Follow these steps to promote your political demonstration.

Instructions

Difficulty: Moderate

1. Start with your participants. Have them spread the word about your political demonstration at work, between family members, among friends, at school and anywhere else they come into contact with people who may care. Nothing beats face-to-face promotion.
2. Make colorful, eye-catching fliers and spread them around at local haunts. Make sure the images fit the issue. Your reasons for staging the protest should be clear and concise.
3. Pave the way for news coverage of your demonstration by writing letters to the editor. Encourage as many of your eloquent participants as possible to write in so the editor takes notice. Ask an expert on the political issue to write in as well to bolster your credibility.
4. Get your local news involved in the issue. Prepare a press release with a memorable headline and tightly written article to make their work easier. Have any speakers at your rally contact the media independently for interviews.
5. Create a website and a blog for your political demonstration. Designate a website committee to take care of updating it daily. Upload photos, videos, audio segments and articles to educate visitors on the importance of the issue.
6. Write educational materials to distribute before, during and after the political demonstration. Handouts, brochures and booklets force you to think through your intentions and articulate them clearly, which makes a more effective message.
7. Prepare press packets you can give during the demonstration. It should include any press releases and educational materials that will help a reporter write a feature article about the issue. Designate someone to hand them out and get reporters' names and contact information so you can follow up with them.

Tips & Warnings

• Have speakers at your political demonstration promote the event on their websites.
• Use multimedia on your website cautiously so it doesn't obscure your message.
• Don't bury your message on your fliers with pictures.
• Never forget to put your website address on your promotional materials.

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