How to Create Publicity for a Nonprofit Organization

By their nature, nonprofit organizations typically have minimal marketing and advertising budgets--if they have them at all. Marketing professionals working in these environments quickly learn how to do more with less. Be creative and cost-conscious when creating publicity for a nonprofit organization.

Instructions

1. Create a single-page press release for frequent company developments, such as the hiring of new employees or appointment of new board members, the announcement of organizational events and/or fund-raisers and the soliciting of volunteers. For optimal ease, create a press release template so you simply have to fill in the blanks each time you need to create one.

2. Write letters to the editor for local, regional and national publications with an interest in your organization's products or services.

3. Work with the producers of radio and television news broadcasts and morning shows, offering the expertise of an employee. Ask if they'd like that person to appear on the show; if there is not an immediate opening, offer to have that person fill in in the future should someone else cancel.

4. Launch information interesting to the general public, using your organization as the expert resource. Ideas include top 10 lists or tips about a certain subject.

5. Suggest ideas for visuals and interviews when pitching a story to the media. These suggestions make their job even easier.

6. Create a blog and contribute to it regularly, posting at least two new entries each week.