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Step 1
Create a single-page press release for frequent company developments, such as the hiring of new employees or appointment of new board members, the announcement of organizational events and/or fund-raisers and the soliciting of volunteers. For optimal ease, create a press release template so you simply have to fill in the blanks each time you need to create one.
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Step 2
Write letters to the editor for local, regional and national publications with an interest in your organization's products or services.
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Step 3
Work with the producers of radio and television news broadcasts and morning shows, offering the expertise of an employee. Ask if they'd like that person to appear on the show; if there is not an immediate opening, offer to have that person fill in in the future should someone else cancel.
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Step 4
Launch information interesting to the general public, using your organization as the expert resource. Ideas include top 10 lists or tips about a certain subject.
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Step 5
Suggest ideas for visuals and interviews when pitching a story to the media. These suggestions make their job even easier.
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Step 6
Create a blog and contribute to it regularly, posting at least two new entries each week.
