How to Write an Advertising Job Cover Letter

The advertising world cherishes the pithy and well-written sales pitch. Your cover letter should be no exception. It is your opportunity to show future employers that you know how to write to catch the attention of any consumer.

Things You'll Need

• Postage
• Printer
• Resume paper
• Matching envelope

Instructions

Show Them You Know Advertising With Your Cover Letter

1. Take the bull by the horns and open your advertising job inquiry cover letter with attention-grabbing sentence or question. "What can I do for your advertising firm?" or "I am the advertising sales agent your company has been waiting for" are good examples of eye-catching openers.

2. Write a good response to your rhetorical question, such as "As an advertising account executive, I will bring 10 years of experience to your firm" or "I can increase your customer satisfaction rating by two-fold, as I have done in ABC position here at XYZ Advertising Firm."

3. Make a graphic statement about your advertising skills by utilizing clever formatting or design in your cover letter. The use of a bulleted list to itemize the skills or requirements for the position is a great way to cut to the chase.

4. Follow this up with another list of bullet points citing your specific skills that will fulfill the company's expectations. You should highlight skills like your fluency of ideas or ability to brainstorm while in an advertising team setting.

5. Use this bulleted list as an opportunity to go into more detail about your qualifications, taking care to mention concrete examples of how you have increased advertising sales or client satisfaction in your most recent position. You might make a statistical statement such as "In my tenure at XYZ Advertising Firm, ad sales for the Western market were increased by 80 percent."

6. End your letter with a winning closer by revealing what you would bring to the table should your target company hire you. This is the time to end strong by stating what kind of client base you might bring to the advertising job or emphasizing other highly desirable features of your resumé.

Tips & Warnings

• Remember that good grammar and proper formatting still apply, even if you are sending your cover letter and resume via email. You should follow your recipient's request regarding attachments and structure, but should adhere to proper grammar and spelling rules throughout.

• Write your cover letter for any prospective advertising job as you would a client proposal. Keep information in carefully worded sound bites so that the person reviewing your cover letter will catch on to key points easily.