How to Deal With Nasty Customers

You don't have to be marketing online for long before you declare at least once that all of your customers are "morons!" In corner number one we have the disgruntled customer that is going to sue you over a $17 product. In corner number two we have the customer who insists you are a scam artist and is determined to see you brought to justice (this is my personal favorite). It doesn't happen often, but if you're going to be in business for yourself, you will run across some nasty customers from time to time. Some can be diffused, some can't. That's just the way things go in business. There are some simple techniques for dealing with irate customers without burning yourself an ulcer over them or stooping to their level and telling them you hope they get cancer and die! Here are some tips you may find useful

Instructions

Difficulty: Moderate

1. Don't take it personally
   
   There is one thing that almost all nasty customers have in common. They try to attack you on a personal level. Name calling is not unusual. When you take it personal, you are likely to get into a yelling match with the customer which resolves nothing and only stands to make things worse. Try to diffuse the situation and kill the anger with kindness so to speak. If that doesn't work, ask them to contact you again once they have calmed down and are willing to speak reasonably. Refuse to speak with a customer in an irate state. You don't have to put up with abuse ever.
2. Don't overdo the "customer is always right" concept
   
   In customer service training you will always hear that the customer is always right. While that is true to some extent, sometimes they are just flat wrong. You should always try to accommodate a customer within reason, but do not allow that concept to go too far.
3. Realize it isn't always your problem
   
   Sometimes people just have a bad day and are looking for someone to take it out on. A hateful, ugly customer is often one of these people. If you listen to their ranting and raving, then respond kindly telling them you understand their frustration and you want to work with them to come to a resolution, you will often diffuse the anger and uncover the rational human being beneath it.
4. Don't fall for fear invoking bluffs
   
   In customer service some business people tend to do anything to avoid the potential harm of a threat even if it means losing money or giving in to irrational demands. When you are threatened, consider the validity of the threat. Do you really think someone is going to pay thousands of dollars in attorney fees to sue you over a low dollar transaction? Likely not. Again, do what you can to accommodate within reason but don't give in to unsubstantiated threats.
5. Be prepared to decide whether or not a customer relationship is worth salvaging
   
   You've heard it said that one happy customer tells one person about your business while an unhappy customer will tell 10 or more. Undoubtedly, word of mouth can be the best or the worst exposure for your business. This is the very basis of the "the customer is always right" concept. Of course it is best to salvage a customer relationship if you can, but again, do so within reason.