Step1
Buy clothes with the newborn's size in mind. So many people think ahead, buying clothes for babies in sizes 3 months and older. The newborn may have a coming-home outfit, but what are the parents supposed to dress him in until he gets to the next size? Buy some onesies and sleepers in newborn and zero to 3 months sizes in neutral colors like yellow or mint green.
Step2
Add to the newborn's grooming kit. Health and grooming products are wonderful gifts for either a girl or a boy, and add to the parents' supply of items often overlooked. Brushes, combs, nail clippers, thermometers, lotions, wipes, soaps, shampoos--the list is truly endless and full of gift-giving possibilities. Stock up on these items and arrange them in a beautiful basket.
Step3
Make bedtime truly relaxing. Parents can never have enough bedding, as sheets and blankets require frequent changing due to accidents and leaks. Giving sheets, waterproof mattress pads, blankets and comforters will be greatly appreciated, and if the parents know the theme of the nursery, you can buy these items in colors that match. If not, consider loading a bassinet with various bedding items.
Step4
Think about the baby's laundry needs. Again, frequent changes are a way of life for the newborn and her parents, as outfits will need to be changed a few times a day. A good idea for a unisex gift is a white laundry basket filled with baby-sensitive laundry detergent, stain remover, pre-wash and fabric softener.
Step5
Provide a pretty place to store memories. Another idea for a boy or a girl is an attractive memory box that you can either make or purchased at a baby boutique or on the Internet. These boxes are a great way to hold keepsakes such as cards, booties, announcements, special blankets and outfits.
Step6
Stock up the kitchen. What else do babies do besides sleep? Eat! Find out what kind of bottles the parents plan on using and buy a supply of that brand, plus bibs, bottle brushes, cloth diapers for burping, sippy cups, baby spoons and plastic baby dishes. You can even spring for baby formula if the newborn is not being breast-fed.
Step7
Offer a bit of R&R. If you plan on buying a gift certificate for the parents to use themselves to pick out items that they need, give them a coupon for a few evenings of babysitting as well. It's hard for parents to trust their newborn with a babysitter, so if the offer comes from a trusted source, they're more likely to get out and get the respite they need.