How to Promote a Martial Arts Tournament

An organization must promote a martial arts tournament to both potential competitors and the audience if it is going to be successful. A tournament light on competition will disappoint fans while a lack of ticket sales may doom a tournament. Smart tournament organizers will plan their promotions early and attract both athletes and fans. Read on to learn how to promote a martial arts tournament.

Instructions

1. Establish a web presence for the tournament. This can be an independent site or added to the website of the sponsoring school or organization. At the very least, the date, time, location and information on how to register to compete or purchase tickets should be included. A more ambitious website can easily accommodate tournament registration, ticket sales and even allow competitors to download rules.

2. Design a poster for the event that includes the web address, date, time, location and information on how to register or purchase tickets. The poster need not be large; standard 8.5 by 11 inch paper will suffice.

3. Compose a letter inviting martial arts schools to participate in the tournament. Be sure to include all categories of competition and detail the prizes offered. Send an invitation to all local schools and include at least one poster with each letter.

4. Send posters to any event sponsors for display. Also send posters to all local gyms, athletic clubs and sporting goods stores. If any theaters are showing martial arts films, send them a poster as well.

5. Contact local newspapers and other media outlets to get the tournament included in any local events calendars and activity sections.

6. Offer free tickets for local sports radio shows and local interest television shows to give away and make a representative available for short interviews.