How to Produce an Infomercial
A video infomercial on your website can generate three times more customers. If you are a business owner, you can´t afford to miss out on this. Infomercials are a great way to educate customers about the service or product you provide. With today´s technology, anyone who can record a video can make an infomercial for their business. Follow the guidelines below and learn how easy and inexpensive producing one can be.
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Things You'll Need
- Computer with Internet connection
- Webcam or digital video camcorder
- Video recording software
- Video editing software
- Fluorescent lights
- Microphone
- Headphones
- Cables or tripod
Instructions
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1
Select product or service for infomercial.
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2
Purchase and gather all equipment required to produce infomercial listed under the "Things" heading. Set up the equipment to record video. Follow the manufacturers' instruction manuals.
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3
Place your video recording device right above your computer screen. This way it looks like you are staring straight at the camera, instead of your computer screen.
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4
Write a script. Remember that audiences enjoy stories. No one knows more about your product than you.
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Use your computer screen as a teleprompter. Purchase affordable PC teleprompter software online or at your local computer software store. Another option is to use a PowerPoint presentation to serve as a prompter.
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Practice reading the script from your computer screen several times before recording video. When ready, record a 3 to 5 minute video.
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Use free or purchased video editing software to edit your video. Windows provides free Windows Movie Maker directly from Microsoft. Macintosh computers come with IMovie for video editing.
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Compress and save the video to your computer.
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Visit Google Video or YouTube and register for an account. Follow server prompts for uploading videos to web server.
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Copy and paste HTML code to your website.
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Generate more traffic to your website by using a video infomercial and watch your business income take off.
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