How to Market Emu Eggs
A good breeding pair of emus can produce between 20 and 50 eggs per breeding season. Even if a rancher had only 10 pairs, this would amount to 200 to 500 eggs every year. That would be a lot of birds to feed if the rancher hatched all those eggs. This is the reason why many ranchers look for other markets for their eggs. Creative emu ranchers have found several avenues to market these unusual large, green eggs.
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Instructions
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Start a marketing plan. Determine the number of eggs you expect in a given year, how many you will hatch and how many you will need to sell through alternative markets.
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Estimate the number of fertile eggs you can sell to other emu farmers based on the current market trends. Keep in mind that fertile eggs can be kept at a cooler, stabilizing temperature for only a limited time before they need to be placed in an incubator and still hatch. It's best to have buyers for these eggs up front, so you can deliver them immediately.
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Set aside emu eggs to blow out (remove the yoke) and clean to be sold to artisans who admire the color and size of the eggshells. A strong artistic market has developed for empty eggs that can be used as a canvas for painting or, even more popular, to be carved on to expose the different shades found in the various layers.
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Paint or carve the eggs yourself and sell at arts and crafts shows. If you have artistic talent of your own, ready-made works of art can be sold at a number of venues, including to other emu farmers who like your endeavors. Read "Emu's Zine," an online emu magazine, and "Emu Today and Tomorrow," a monthly magazine dedicated to emus, to find ads for people looking for eggs and information about egg carving.
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Sell broken eggs to people making jewelry and other craft projects with the unique shards. This is one time when a "bad" egg can still make you some money. Join the Emu Farming Information Group on Yahoo! to read notices from people looking for eggs, including broken eggs for these products.
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Donate extra emu eggs to elementary schools, high schools and universities who want to either hatch them in their classrooms or do studies on the eggs themselves. Educating the public about your emu farm and other products you might have available is free advertising.
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Hold a scrambled emu egg dinner to rid yourself of remaining eggs. This is a unique way to invite the public to an event where you can talk about emus. Scrambled emu eggs taste basically just like scrambled chicken eggs, so most people wouldn't even know the difference. This gives you one final option: scramble them for your family for breakfast and save money at the grocery store.
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Join the American Emu Association to receive news about the emu industry and read online articles, including some that contain information about the latest innovative ways to market emu products. As a member of this organization, you can also take advantage of the online forum to talk with other emu farmers about how they market their eggs and possibly find new emu ranchers in the market for some of your eggs.
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Tips & Warnings
You can also check with local restaurants who might buy some eggs for cooking, especially those that like to offer exotic meals, but this could be a hard sell. Restaurants that already use the meat in dishes, however, might be more willing to try the eggs.
At Easter you can market blown eggs as the largest Easter egg, which might appeal to some people who want an interesting decorative piece.
Emus can carry salmonella. Although emus rarely show any symptoms of carrying the disease, it can be passed on to humans, who will experience symptoms similar to food poisoning. Any eggs you sell, especially blown eggs that will be handled a great deal, must be carefully sanitized to ensure that all germs have been eliminated.
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Comments
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I want to know the marketing of emu eggs.
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Hi brother I ill supply high fertility emu eggs.
