How to Pitch a Feature Story to Radio

Radio can be an excellent way to reach a local market when pitching a local or regional story to media. Whether the station is music, news or talk-based, a widely-listened to station should be included on your media list when releasing a news story.

Difficulty: Moderate

Instructions

1. Develop a media list containing valid radio stations to include when releasing your story, typically via a press release which will be emailed or faxed. Today's stations usually have websites, which are a great resource in learning demographics and the appropriate contact info.

2. Send stations a press release that accommodates the style of radio news. Radio news must be very short and to the point; while written news can be more detailed and elaborate, a story told via the radio must catch the listener's attention and tell the story in as few words as possible.

3. Save the reporter time. Think in advance of any questions he or she may have and include them in the information you send so that the reporter doesn't have to call you back with questions.

4. Invite a radio journalist to do a live remote or on-site interview if you are publicizing an event or newsworthy piece where quotes and opinions could be an important part of the report.

5. Follow up your press release with a phone call. Radio deejays and reporters often work unusual schedules, and communication like press releases may come through when they are on-air and unable to access it. A quick follow-up may bring your news to their attention.

Tips & Warnings

• Make sure your pitch to radio media successfully connects your story, announcement or other newsworthy element to the public. This essential element gives the radio station reason to cover the item. You never want the recipient to question the relevance of your message.