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Step 1
Be aware of the standards for electronic imports. Japan has agreed to accept documentation from testing done in the United States that the electronic imports meet Japanese standards for quality and performance. In the past, such testing had to be done in Japan.
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Step 2
Know that it is nearly impossible to import rice into Japan. Even though the United States is a major worldwide producer of rice, Japan continues to fiercely protect its domestic rice market. Rice is a staple of the Japanese diet and a traditional food item there, making it something of a national symbol. It is unlikely a U.S. company would be granted leave to import rice without facing heavy tariffs in Japan.
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Step 3
Realize that importing any sort of agricultural product to Japan is going to be tricky. Despite a smooth flow of trade in other areas, Japan has kept its policies regarding agricultural imports rather strict. For most agricultural imports, Japan requires inspections of growing conditions and methods by Japanese officials before importing is allowed.
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Step 4
Expect to encounter difficulties in importing cars and automotive parts to Japan. This is another market that U.S. businesses have had trouble accessing in Japan. While there are not any overt import restrictions in this area, Japanese auto manufacturers and dealers have been resistant to accepting imports from the United States.
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Step 5
Keep up to date on trade restrictions so you can comply with current agreements. For example, Japanese beef was briefly banned in the United States following a mad cow disease scare regarding that product. For up to date information on current trade restrictions, visit the Office of the United States Trade Representative (see Resources below).
